# Will personalizing landing pages get you penalized by Google? | NimbleTailor

Source: https://nimbletailor.com/blog/landing-page-personalization-google-cloaking/

NimbleTailor answers


Not if Google sees what people see. Showing Googlebot one version and humans a different one is cloaking. Personalize for real visitors, and treat Googlebot like one of them.

## What Google asks for

Google's testing guidance says not to show one set of URLs to Googlebot and a different set to humans. If a variant lives on a separate URL, point it at the original with rel=canonical and use a 302 redirect, not a 301.

## How to set it up

Keep one canonical landing page and change blocks on it for ad traffic. Do not detect crawlers to serve them a special page. Remove test variants when the test ends.

## Source

[Google Search Central, A/B testing best practices for Search](https://developers.google.com/search/docs/crawling-indexing/website-testing). Reviewed Sep 23, 2026.